INDEPENDENT BUSINESS & AI ADVISORY / INDIA · EUROPE
European perspective. Intelligent transformation. Real business results.
We combine European business expertise with practical AI, automation and strategic consulting to help ambitious Indian companies increase sales, improve efficiency and unlock new opportunities for growth.
Clarity before complexity.
Impact before implementation.
A serious business relationship starts with knowing who's across the table. Two European entrepreneurs. Different strengths. Years of first-hand experience of India. And a belief that the best work starts with an honest conversation.
Strategy & AI Transformation
He sees the bigger picture — and how to make it work.
With more than two decades in marketing, positioning and entrepreneurship, Jay brings a distinctive combination of commercial imagination and hands-on digital product thinking. He connects business strategy with applied AI, intelligent workflows and practical systems that turn ambition into action.
Growth & Strategic Partnerships
He makes the right conversations happen.
Max brings the relationship-driven side of business transformation. Focused on commercial growth, business development and meaningful partnerships, he helps decision-makers clarify priorities, discover opportunities and turn a first conversation into lasting momentum.
Different perspectives.
Both at your table.
In India. In person. By your side.
We come to your office, meet your people and see how your business really works. The conversations, the handovers, the hidden friction — the things that rarely make it into a presentation.
Then we turn what we learn into a clear business strategy, intelligent systems and solutions designed for your company. And we help make them work.
At your office, studio or production site, we listen to leadership and the people doing the work. We learn your priorities before prescribing answers.
We look for costly friction, missed commercial opportunities and disconnected processes — then define what is worth changing and why.
We design and implement practical solutions with your team, using strategy, AI and automation where they create genuine business value.
Our experience is grounded in real work with established international organisations. Different industries. Different challenges. One conviction: the best ideas mean little until they make a difference.
Selected organisations / Historical engagements
The most expensive problems rarely announce themselves.
A growing business can look successful while quietly losing speed, revenue and clarity. We look between departments, systems and habits — where value slips away.
Select what feels familiar. See how those signals could shape a first strategic conversation — before anyone prescribes a solution.
An exploratory exercise, not a financial assessment. Your selections stay in this browser session; no information is transmitted.
02 / OUR EXPERTISE
We connect business priorities with the people, processes and technology required to deliver meaningful change.
Redesign business models, improve organisational performance and identify opportunities for sustainable growth.
Turn repetitive work into intelligent workflows. Bring practical AI into operations without unnecessary complexity.
Connect marketing, sales and service into better customer journeys and more efficient commercial processes.
Bring fragmented information together, build useful systems and give leaders greater visibility and control.
Help businesses articulate their value, strengthen their market presence and approach international opportunities with clarity.
A personal, on-site business review led by the partners. We don't arrive with a software list. We discover where your company could gain an advantage — then set out what to do about it.
Discuss a private Advantage ReviewWe meet leadership and the people doing the work. We discover the business beyond the presentation.
We identify root causes, emerging opportunities and the areas where change could have the greatest impact.
You receive prioritised recommendations, a practical direction and an implementation proposal tailored to your reality.
03 / INDUSTRIES
Our work begins with the economics and realities of a particular business. We develop sector-specific approaches without forcing every company into the same solution.
Distinctive customer experiences, premium positioning and smarter commercial operations.
Explore this sector ↗Better workflows, stronger coordination and commercial processes built for scale.
Explore this sector ↗Personalisation, more effective guest communication and seamless service workflows.
Knowledge systems, intelligent client operations and productivity without compromise.
Connected sales, customer relationships and smarter systems behind the experience.
Build the operating capabilities a growing business needs for its next chapter.
Our sector pages are being developed. Each will present practical applications and specific business challenges.
Every industry has its pressure points. Explore how better thinking, connected workflows and applied AI might change the everyday reality.
High-value enquiries arrive by WhatsApp, email and showroom. Quotations take time. Customer context lives in different people's heads.
One connected enquiry journey, structured product information, assisted quotation preparation and thoughtful human follow-up.
Export enquiries, specifications, cost sheets and approvals move between spreadsheets, inboxes and departments.
A structured enquiry process connecting specifications, shared knowledge, estimates, human review and client communication.
Booking enquiries, repeat guest questions and internal communication are scattered across disconnected channels.
A coordinated guest journey, context-aware communication, fewer manual handovers and better visibility for service teams.
04 / EXPERIENCE IN PRACTICE
Selected ventures and product work from the founding team's experience. These are not presented as external client engagements.
Work spanning checkout, fulfilment workflows, partner programmes and transparent business reporting — designed around the realities of an operating venture.
Design and development work exploring AI-assisted content generation, production workflows, validation and repeatable creative processes.
Product thinking around AI-assisted quotation, information capture and workflow design — translating business requirements into practical systems.
05 / HOW WE WORK
We work directly with leadership to identify valuable opportunities and turn them into practical, measurable action.
We listen, examine key workflows and understand what your business is trying to achieve.
We identify opportunities with meaningful commercial potential rather than creating technology for its own sake.
We develop and integrate practical solutions around your people, processes and existing tools.
We examine how a solution performs and refine it with the business as needs change.
06 / ABOUT SYNTAGMA
SYNTAGMA is being built by two European entrepreneurs with years of first-hand experience of India and complementary strengths in business strategy, marketing, commercial development and digital systems.
Our conviction is simple: significant business improvement requires more than advice — it requires understanding, intelligent design and ownership of execution.
We work with decision-makers who want a close, thoughtful partner rather than another layer of complexity.
We believe understanding a business means spending time where people, customers and decisions meet. Field Notes is our editorial space for the questions and observations behind our approach — and, as our work develops, genuine dispatches from India.
Who responds to the customer? Where does a decision stop? What happens if the one person with all the knowledge isn't there? These are the questions we bring into the room.
FROM OUR ADVISORY PERSPECTIVEBetween an enquiry and an answer, a quotation and a follow-up, a promising lead and a lasting relationship — there is often untapped value worth understanding.
FROM OUR ADVISORY PERSPECTIVE05 / PRIVATE CONVERSATION
Tell us where your business stands today — and where you believe it could go. Speak directly with the partners who will actually work on your business, in person in India.